Getting to Know Gen Z: Exploring a New Generation’s Expectations for Higher Education
Date:
Tuesday, October 20, 2015
Time:
2:00 pm EST
REGISTER TODAY
Research shows that each generation sees more value in a college education than the one before. Even with the rising cost of higher education, this next generation of college students—Generation Z—is no exception. However, Gen Z does have different preferences and expectations for learning than previous generations. Colleges and universities need to have a solid understanding of this generation in order to meet their expectations and, ultimately, enhance recruitment and retention.
Attend this web seminar to learn about and discuss the findings from a recent study conducted with 1,300 middle and high school students, ages 13-18, which provided a variety of insights on how colleges and universities can and should prepare for this next generation of students.
Topics will include:
- An overview of Barnes & Noble College’s recent study, “Getting to Know Gen Z: Exploring Middle and High Schoolers’ Expectations for Higher Education”
- Gen Z’s attitudes, preferences and expectations regarding the value of a college education, their college experience and expectations for their future careers
- How Gen Z prefers to learn, including their feelings on education technology and collaborative learning
- Key differentiators between Gen Z and the Millennial generation
- How colleges and universities can leverage this insight to make sure they are prepared for this new generation of college students to foster student success and enhance recruitment and retention
Speakers:
Lisa Malat, VP, Operations and Chief Marketing Officer, Barnes & Noble College
Tamara Vostok, Director, Consumer Marketing, Barnes & Noble College
Andrea Eveland, Student Research Consultant, Barnes & Noble College
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Sponsored by
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Who will benefit:
Higher education leaders interested in recruiting, student success and the next generation of students. Anyone may attend.
Continuing Education Certification:
All attendees of this live web seminar will receive confirmation of their participation, which may be used for purposes of CEU certification where applicable.
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