Creating a Communications Strategy For An Online Program
Date:
Tuesday, Oct 07, 2014
Time:
2:00 pm EST
REGISTER TODAY
Providing online education is an increasingly common strategy for increasing enrollment, improving retention and expanding course offerings to students outside of the traditional on-campus setting. However, an important but often overlooked consideration of any online strategy needs to be the “customer experience” for online students, beginning at the potential student stage and continuing post-graduation.
Attend this web seminar to learn best practices in communicating with online students throughout the stages of interaction with your institution, forming a marketing strategy that attracts students and drives enrollment, and creating a successful online environment that fosters learning and contributes to student success.
Topics will include:
- Identifying the “customer experience” for online students
- Creating a marketing strategy that attracts online students
- Maintaining effective communication throughout the student lifecycle
Speakers:
Amy Lee, Associate Executive Director, Graduate Professional Studies - Brandeis University
Lynne Koreman, Vice President, Marketing - Colloquy
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Sponsored by
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Who will benefit:
College and university administrators interested improving the experience of online students. Anyone may attend.
Continuing Education Certification:
All attendees of this live web seminar will receive confirmation of their participation, which may be used for purposes of CEU certification where applicable.
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