As the academic retail industry faces unprecedented changes in student behavior and rapid advances in technology, one thing is clear: campus bookstores need to rise above the transaction. Today’s campus bookstores must focus on delivering a superior experience that supports and celebrates the cultural and academic aspirations of students, faculty and alumni.
Attend this web seminar to learn how to build meaningful relationships with campus stakeholders to create a campus bookstore that is a relevant ally to students and faculty, driving loyalty and helping drive revenue for your institution.
Topics will include:
Empowering local store teams with innovative retail best practices
Staying ahead of the changing attitudes, preferences and behaviors of today’s college students
Leveraging advanced retail technologies to deliver a superior and seamless shopping experience
Creating campus partnership marketing opportunities to increase brand loyalty and revenue
Speakers:
Patrick Maloney
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Chief Operating Officer
Barnes & Noble College
Lisa Malat
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Vice President, Marketing & Operations
Barnes & Noble College
Higher education leaders looking to modernize their campus bookstore. Anyone may attend.
Continuing Education Certification:
All attendees of this live web seminar will receive confirmation of their participation, which may be used for purposes of CEU certification where applicable.
