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Supercharging your CRM to improve recruitment
Original webcast: April 28, 2011

Whether you have recently deployed a CRM solution to help manage your enrollment or you are in the process of selecting a tool to help with your day-to-day recruiting communications, there are many vital factors you should consider to maximize the value of your investment. Our panelists will discuss the opportunities and pitfalls from three separate vantage points: the institution, the marketing strategist and the CRM expert.

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Speakers will address questions such as:

• What are the most critical factors in selecting and deploying a CRM?
• How can you use the student data you already have to help recruit new applicants?
• How can you use your CRM to reduce recruitment costs without reducing applicants and enrollments?
• How can your CRM help you identify applicants who are most likely to enroll?
• How can augmenting your CRM by pre-loading it with inquiries make your staff more effective?

Who will benefit:
Presidents, chancellors, deans of admissions, recruitment and retention officers, chief academic officers, academic deans, IT directors.  Anyone may attend.

Critical Insights. Timely Information. Free Registration
University Business produces web seminars on topics of special interest to higher education leaders. Moderated by UB's Web Seminar Editor, JD Solomon, each web seminar features presentations by higher education leaders and industry experts. These online events are underwritten by our sponsors so that you may view them for free.

Speaker:

Matthew Osborne - Vice President, Enrollment Management, Spring Arbor University

Richard Whiteside, Ph.D. - Dean, Strategic Enrollment Management, Royall & Company

Craig Stanford - Chief Client Development Officer, Royall & Company