CRM for large institutions:
How ASU takes it personally
Thursday, November 17, 2011 at 2pm, ET

Are you responding to prospects on a first-in, first-out basis in your recruiting campaigns? Would you prefer to segment on high-value applicants for immediate follow-up phone calls, automatically? This is just one of the benefits of Constituent Relationship Management technology for higher education. Join us for this timely Webcast as we walk through the process for building highly targeted, personalized, and effective campaigns. Join Tom Hohman, national sales manager for Campus Management, and his guest Dave Burge, executive director of undergraduate admissions at Arizona State University for new insight and best practices for reaching the right students at the right time. Learn how even large institutions like ASU can provide the personal touch of smaller schools by targeting applicants' interests, majors, and unique needs through CRM.

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Speakers will address the following topics:

• Best practices for building and automating highly targeted recruiting campaigns.
• Configuring CRM to align with your unique workflows and objectives.
• Arizona State University's effective use of Talisma CRM for recruiting and admissions.

Who will benefit:
Recruiting and admissions directors and managers, alumni and advancement officers, student services administrators. Anyone may attend.

Critical Insights. Timely Information. Free Registration
University Business produces web seminars on topics of special interest to higher education leaders. Moderated by UB's Web Seminar Editor, JD Solomon, each web seminar features presentations by higher education leaders and industry experts. These online events are underwritten by our sponsors so that you may view them for free.

Speakers:

Dave Burge - Executive Director of Undergraduate Admissions, Arizona State University.

Tom Hohman - National Sales Manager, Campus Management.