Unlock Your Top Supporters: Student-Led Fundraising Strategies That Work

Greetings,

I would like to invite you to our upcoming free UB web seminar on Wednesday, September 28 at 2:00 ET, entitled Unlock Your Top Supporters: Student-Led Fundraising Strategies That Work.

As the largest student-run philanthropy in the world, Penn State’s THON — a 46-hour dance marathon — has mastered on-campus fundraising by continually adapting their programs, technology, and experience to meet their audiences’ evolving expectations.

During their 2021-2022 fundraising season, more than 16,000 Penn State student volunteers raised $13,756,348, an increase of 29.3% in their annual fundraising. Are you ready to unlock the potential of student-led fundraising for your university?

Experts who support Penn State’s THON will provide actionable strategies — like Facebook Fundraisers and other social media integrations, gamification tools, and mobile engagement best practices including apps, digital wallets, and mobile-first designs — that any college or university can emulate. In this webinar, participants will learn how THON attracts a new generation of supporters, uses technology to reach fundraisers and donors in more effective ways, and creates a community dedicated to giving back.

Plus! Hear from a THON student fundraiser and leader with first-hand experience reaching today’s university students.

This informative webinar will show how to:

Engage students and young alumni to build a thriving community that grows your donor pipeline
Meet your supporters’ experience and technology expectations with the latest fundraising trends
Transform your campus’ biggest fans into ongoing, life-long fundraisers who evangelize, engage, and fundraise for you
Support engaging virtual, hybrid, and in-person events

We’re looking forward to an interesting discussion, plus live Q&A.

Even if you aren't able to attend the live event, feel free to register and you will receive access to the presentation and the event recording.

Hope to see you there!

Kurt Eisele-Dyrli
Research Editor
University Business