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Opinion
Because I’m a retention consultant, it’s probably no surprise to most of you that the number-one set of questions I get when I consult with college faculty and staff is, “Are we doing the right things for our students?” “What are other schools like us doing?” “How do we know what’s effective?”.
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People Watch
The big story is the surge in traditional-age students at community colleges, while headcounts at private and public institutions held steady, says a new report from the National Student Clearinghouse Research Center.
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Events
National Conference on Student Recruitment, Marketing, and Retention
July 26-28, 2011 Denver, Colorado
National Conference on Student Recruitment
August 26-28, 2011 Denver, Colorado
Jobs
Director of International Admission
Assistant Director of Admissions
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Lead Story
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[NEWSIMAGECAPTION] |
By Melissa Ezarik
As institutional marketers are aware, a compelling so-cial media presence is a necessary part of recruitment. Social media sites are certainly a part of students’ daily lives, but in what ways are they using these tools to engage with colleges of interest? According to a new survey, more than half of 21,000-plus high school seniors polled said they’ve explored “fit” with colleges through a web service, searched for scholarships via social media, watched a school-created YouTube video, or read posts on a social media site about a school or a student blog on a college website..
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Also in This Issue
By A. Craig Powell
In our wired, social media-saturated world, many of us are connected to family and friends on Facebook and to business colleagues and other professionals via LinkedIn. These connections are undeniably meaningful and beneficial to each of us, personally and potentially professionally. But what about networks that may exist for gaining access to a deeper, more sophisticated level of expertise, information sharing, timely guidance, or shared interests? The implications could be huge for those of us in the education space.
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By Tim Goral
Step aside U.S. News & World Report. Move over Princeton Review. Your annual rankings may instill confidence or consternation among U.S. colleges and universities (depending on placement), but you’re not the only game in town. It’s a big world out there. When it comes to the global education picture, there’s another yardstick to measure quality.
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In the News
San Gabriel Valley Tribune
While it may have changed face since the affirmative action debates of the 1990s, the battle for diversity in California's higher education system has intensified in recent years, taking on new urgency as the state struggles to get ahead of its deep fiscal maladies.
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The Daily Californian
Admissions and enrollment data generated debate among members of the UC Board of Regents who were divided over how the university will determine the makeup of its student body in years to come, while balancing a need to increase revenue, decrease excess costs and serve the needs of as many students as possible.
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Above the Law
When a law school is in the middle of making major cuts all around, you’d figure that the administration would want to keep some people on board who know the ropes — especially the people in charge of admitting new students. But, apparently, that is not the case in upstate New York.
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Resources
Virtual campus tours have been an active part of the higher ed web space for over a decade. Designed as the online sibling to the physical campus tour, they have the potential to reach prospective students and have a major impact on the recruitment process. Yet despite this great potential, the vast majority of virtual campus tours in existence today are disappointing, at best.
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