The report states that “the Banner Enrollment Management Suite is a thoughtful and practical interpretation of what CRM should be for the higher education industry. Colleges and universities will find that the solution addresses their most pressing relationship management needs today and into the future with very little disruption or risk from an implementation and end-user adoption perspective. Consequently, Ovum recommends that when selecting a CRM solution, institutions should shortlist SunGard Higher Education.”

Timely and important aspects of CRM in higher education are discussed in the report, including what an institution should consider as they evaluate CRM vendors. Key solution differentiators, such as deep integration with student information systems, availability of strong professional services, ability to support a 360 degree view of the student lifecycle, and strong analytic capabilities, are also evaluated. To view the report, compliments of SunGard Higher Education, please visit www.sungardhe.com/crmsolutionsguide.