2019 is well underway, and we stand ready to partner with you to customize and deliver your key marketing content to our growing audience of higher education decision makers.
We invite you to review the Media Planner and discover how our new, specialized marketing tools and services will help accelerate your business in the year ahead. These solutions are designed to help you:
- Generate qualified leads
- Sell your product or solution
- Get insights into the higher education market
- Establish your subject matter expertise
- Demonstrate your commitment to the market
- Position your company as a thought leader
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What’s new in 2019?
- Account-Based Marketing (ABM) uses a multi-touch campaign to effectively deliver the right message, at the right time, on the right media platform, engaging prospects and delivering leads through various stages of their buying journey.
- High-Yield Digital Ad Targeting strategy ensures your ads are viewed on the trusted sites your defined targets frequent, allowing for high number of impressions at a lower CPM.
- Content Syndication programs expose your solutions to an identified group of higher education decision makers using a highly-targeted promotional campaign to drive engagement and maximize lead acquisition.
- CONTENTEDU is UB’s newly launched content studio. We partner with you to position your products and solutions in order to build compelling assets unique to your needs and informed by our insights.
Let us bring our expertise and insight to your 2019 marketing programs. To get started, please contact your account manager.
Robb Holzrichter, East, (618) 830-3737
Fern Sheinman, West, (858) 877-0739
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