***Engaging Content + Advanced Data Targeting = Quality Leads

Account-Based Marketing (ABM) takes a strategic approach to target your defined organizations and decision-making personas. Using a multi-touch campaign, our ABM solution effectively delivers the right message, at the right time, on the right media platform, engaging prospects through various stages of their buying journey.

Why ABM?

- CREATE synergy between marketing and sales objectives

- ALIGN marketing activity with account strategy

- ENGAGE prospects early in the buying journey through a multi-touch campaign

- MAXIMIZE brand awareness, perception and relevance at key accounts

- COST EFFICIENCY We use firmographic and demographic information to identify and create precise segmentations of your key accounts for maximized cost efficiency and results

LEARN MORE (http://www3.universitybusiness.com/mailing/outboundmarketing/2019/images/UB2019ABM.pdf)

For more details and to customize your program, please contact:

East: Robb Holzrichter (rholzrichter@universitybusiness.com) - 618.830.3737
West: Fern Sheinman (fsheinman@universitybusiness.com) - 619.944.5114

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