Are higher ed leaders getting your message?
One of the many ways UB helps you connect with your customers and prospects in higher education is by offering March issue advertisers a complimentary Readex Advertising Effectiveness Study. You’ll receive a report that measures your ad’s performance in capturing attention and delivering information your buyers believe. You’ll also find out how your ad compares with others in the issue.
Contact your UB account rep to learn more about the Readex Advertising Effectiveness Study bonus and to reserve your space in the March issue.
Readex Advertising Effectiveness Survey offered at no charge to full-page and ½-page advertisers.
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| Ad closing and materials due: February 5 |
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Sneak Preview:
March Issue Editorial Focus |
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| DATA ANALYTICS IN STUDENT RECRUITING |
| Higher ed marketing and admissions professionals’ use of data to recruit and evaluate prospective students is evolving, as they have access to more information on what kinds of students are successful and can find matches to ideal prospects. UB explores how both lead sourcing and the admissions process can benefit from data analytics. |
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| ADJUNCT COMPENSATION |
| UB examines adjunct union contract negotiations that have secured better employment deals for adjuncts—including better pay and benefits as well as more job security. How are these deals impacting finances, faculty relations, employee recruitment and the reputation of institutions and higher ed as a whole? |
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| ROLE OF SPORTS IN COMMUNITY COLLEGES |
| Athletics programs can have a big impact on community colleges—from student engagement to community relations—yet long-term success often remains a challenge. Administrators share how they have created and maintained these programs, including funding them. |
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| TECHNOLOGY: UNEXPECTED SECURITY VULNERABILITIES |
| UB addresses vulnerable areas that many administrators don’t think are IT security risks. Higher ed institutions must address how to keep networks safe even though a majority of staff and students don’t realize the risks posed by printers, phones and building systems. |
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| INSIDE LOOK: CAMPUS MUSEUMS |
| Our pictorial feature continues with a look into college museums. We explore facilities with great halls, event spaces, flexible galleries, restaurants, shops, artistic architecture and AV technology. |
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| ON TOPIC: CYBERSECURITY AND WOMEN IN TECH |
| In a preview of her UBTech keynote presentation, former IBM Chief Information Security Officer Joanne Martin discusses the importance of cybersecurity in higher education and the growing role of women in technology. |
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| COLUMN: ACADEMIC VIDEO |
| The first installment of our new UB column looks at how schools address the tensions between video privacy and anonymity. Whether it's a social media post by a student or an official institutional video, administrators must create and follow policies for how video is captured and used. |
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