***Get ready to make an impact UB will reach over 75,000 higher ed executives this April. That's a lot of purchasing power. Make an impact on this audience with an integrated advertising and content marketing program that touches nearly every campus in the U.S. The summer purchasing season is right around the corner. With UB, you have access to these decision-makers through a trusted magazine, robust email newsletters, targeted email broadcasts, webinars and more. Use all the resources UB offers to build your brand, demonstrate your higher education thought leadership and show this influential audience what your solution will do for them. Your UB account rep can help you craft an integrated marketing program that leverages UB's reach in print and online to deliver your unique message. ---------------------------------------- Ad closing and materials due March 5 ---------------------------------------- ***April Issue Highlights MECHANICS AND ROI OF NICHE DINING A growing number of campuses are offering dedicated self-prep areas, stations, kitchens and even entire dining halls to serve students with food allergies and religious diet restrictions. UB explores the ROI of such efforts, as well as the work and resources that go into them-such as training employees and creating student awareness. FINANCE: SMALL COLLEGE PURCHASING SECRETS Many small colleges are finding innovative ways to keep costs down on goods and services. UB delves into their purchasing department strategies, including joining higher ed consortia, partnering with other individual schools and reaching out to departments across campus to promote working with procurement administrators and cut down on rogue spending. TECHNOLOGY: BREAKING DOWN DATA SILOS UB's 2018 Outlook survey found that campus leaders across all job functions are focused on data analysis-yet often individual departments feel protective of their own data. Officials can create "data inclusive" campuses by developing data partnerships and committees, and by using technology that allows administrators to create data dashboards. FACILITIES: IMPROVING SPACE UTILIZATION Efficiently using learning space on campus includes managing and monitoring basic space inventory data, including tracking buildings, rooms, labs and square footage. This story will look at best practices, policies and solutions needed to create master plans that get the most out of every square inch of campus. CAMPUS STORE MARKETING AND PROMOTION TRENDS Throughout the year, campus stores hope to have students visit and purchase books and other merchandise. This look at several retail marketing campaigns will examine what makes these promotions and events successful-from using technology such as push notifications and mobile apps to encouraging students to be brand advocates. ON TOPIC: INTERDISCIPLINARY AND STUDENT-BASED LEARNING Bentley University President Gloria Cordes Larson's book, The New Education, demonstrates the need for a different kind of interdisciplinary and student-centered learning. She says higher ed shouldn't be governed by a tiny minority of students at the most elite private institutions, and that campus administrators must realize there are different goals for different institutions. ENROLLMENT COLUMN: STUDENT RECRUITMENT COSTS An industry expert tackles whether colleges are spending admissions budgets wisely. The column will include practical advice on getting the most bang for your admissions' buck. ***Contact your UB representative today! Joyce Kacin, Associate Publisher (203) 981-3716 jkacin@universitybusiness.com Robb Holzrichter, Education Marketing Specialist, Midwest (618) 830-3737 rholzrichter@universitybusiness.com Fern Sheinman, Education Marketing Specialist, West (619) 944-5114 fsheinman@universitybusiness.com ========== This e-mail was sent to: ${Recipient.contact.fullname[0]!""}. Manage My Subscriptions: http://analytics.clickdimensions.com/promediagrpcom-ax6yi/pages/jwf5ha62eeol5ww75ajkma.html?_cldunsub=${Recipient.UnSub[0]} Copyright 2017 Professional Media Group. All rights reserved. 35 Nutmeg Drive Suite 205, Trumbull, CT, 06611