Hi ${Recipient.contact.firstname[0]!""},

Are you familiar with the annual Readex advertising effectiveness program that University Business (UB) offers to its print clients each October?

Place an ad in the October issue, and you receive a complimentary Readex ad effectiveness report (courtesy of UB) providing specialized intelligence on the impact of your ad.

Your customized report includes verbatim reader feedback, comparisons with other advertisements, and evaluation scores.

Three key questions are addressed in the study:

1. Is your ad attention-getting?
   
   
2. Is it believable?
   
   
3. Is it informative?

I hope that you will take advantage of this special opportunity to gain critical insight on the creative effectiveness and communication power of your messaging.

The deadline to submit an ad for the October issue of UB is September 6, 2016.


Carpe Diem,

Kano Kinnaman
Marketing Manager
University Business

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Contact your regional account manager to reserve your spot in UB’s September issue.

East Joyce Kacin 203-981-3716 jkacin@universitybusiness.com

West Fern Sheinman 858-877-0739 fsheinman@universitybusiness.com

Midwest Robb Holzrichter 618-830-3737 rholzrichter@universitybusiness.com