UB Editorial Preview

Be seen in the February issue of University Business.

Experience the value of a media campaign with UB, and become part of the story that campus leaders are telling: UB Works.

I use University Business magazine to see what trends are occurring on other campuses and to stay abreast of current technologies.
Matt Epperson, Assistant Director of Educational Technology Services, University of California, San Francisco

Sneak preview of February issue focus

Technology: Maximizing use of the LMS

Many administrators see learning management systems as a powerful way to engage students in coursework. To ensure these platforms reach their potential, institutions have ratcheted up training so faculty are aware of all the innovative features at their disposal to keep students fully invested.

Finance: Retirement plans and ERISA compliance

A handful of big law firms have found it lucrative over the last few years to sue corporations on behalf of employees who feel their 401(k) fees are too high. With several prominent colleges and universities now facing lawsuits, UB looks at ways institutions can avoid litigation.

On Topic

College tuition and student debt levels have risen at an alarming pace in recent years. These trends, coupled with the lasting effects of the Great Recession, raise concerns that the financial aid bubble will finally burst. In this month's Q&A with a higher ed thought leader, economic experts Beth Akers and Matthew Chingos discuss this and more in their new book Game of Loans: The Rhetoric and Reality of Student Debt.

Enrollment Matters

When the marketing department is aligned with enrollment management leadership, synergies are created. From web pages to billboards, coordinated teams ensure that institutional branding messages speak to recruitment needs while driving market penetration that resonates with faculty, staff, and alumni.

For a deeper dive into the February issue focus, click here.

Maximize your marketing impact through special opportunities in February:
Strategically Position Your Content in Featured Sections (Technology, Finance, Financial Aid, Enrollment)

Expand your reach, and put your message where the higher ed buyers are. Advertise with UB today.

Publication Ad Close Date: January 9, 2017

Develop lasting partnerships. Close more sales. Contact your UB account manager today.

Joyce Kacin, Associate Publisher

Robb Holzrichter, Sales Manager, Midwest

Fern Sheinman, Sales Manager, West