Higher Ed Market Update

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University Business provides up-to-date information on best practices in university facility management, current innovations and cost savings.
Frank Habib, VP of Development, Milwaukee School of Engineering

Campus construction

Learn the results of a UB survey, for which readers were asked about their just-completed and current facilities projects, including the features of these buildings they consider most unique. A related article will explore the question "Does beauty matter?" and feature expert commentary on how campus beauty impacts admissions, community support and other areas.

Student success centers

With student success becoming a priority, more institutions are devoting substantial resources to their initiatives by opening standalone student success centers. The way these centers operate signals the shift in focus at their institutions.

Digitizing the campus bookstore

As textbooks go digital, so goes the campus bookstore. Traditional bookstores have vanished from a few campuses while the stores at some colleges and universities now only sell school supplies and school gear. UB examines the impact that this shift is having on students and faculty.

Campus Finance: Extending financial literacy to families

Campus financial literacy efforts are now moving beyond students and monthly billing statements. More colleges and universities are simplifying the lingo and launching programs to help families better understand tuition, financial aid and affordability.

Technology: New look of help desks

A lot of schools are moving their IT centers from remote basements to more prominent places on campus, modelling these new help desks specifically after Apple's Genius Bar. Campuses are already reporting highly positive feedback from students.

On Topic

UB's monthly Q&A with a top thought leader features Arizona State University President Michael Crow, who, in his new book, Designing the New American University, says while American higher education is still the gold standard around the world, it has evolved only incrementally since the 19th century.

Professional Opinion

In this month's columns from higher ed thought leaders, David Brond, vice president for strategic communications and external relations at Rensselaer Polytechnic Institute, discusses the principles of higher ed marketing communications in "A Marcom Primer." And attorney Steven Mendelsohn writes that almost all post-secondary schools will need to accommodate the rights of transgender students.

Align your brand with success! The July issue of UB includes a special Campus Construction section. Share your solutions with qualified higher ed purchasers.

Close more education sales. Contact UB today:

Joyce Kacin, Associate Publisher

Rachel Davis, Sales Manager, Midwest

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