Find out how well your advertising is working with UB's Readex Ad Perception Study in the October issue of University Business Here's how it works: When you reserve a half-page ad or larger in the October issue, you will be provided with a customized independent research report on the performance of your ad--all at no additional cost to you. Specifically, the Readex study answers three questions about the effectiveness of your ad: 1. How attention getting is it? 2. How informative is it? 3. How believable is it? In addition to seeing how readers rate your ad on these three questions, your custom Readex report also tells you how your ad score compares to other ads in the issue, broken out by product category and ad size. You also receive verbatim reader comments about your ad, organized by job title, to help you better target your advertising to specific job functions. Advertise in the October issue of UB and get free reader feedback on the effectiveness of your ad. October READEX issue Deadline: September 8 Contact your UB rep today: Joyce Kacin, Associate Publisher (203) 981‌-3716 jkacin@universitybusiness.com Rachel Davis, Sales Manager, Midwest (678) 521‌-7584 rdavis@universitybusiness.com Fern Sheinman, Sales Manager, West (858) 877‌-0739 fsheinman@universitybusiness.com www.universitybusiness.com This e-mail was sent to: ${Recipient.contact.fullname[0]!""}. Manage My Subscriptions ©2014 University Business, 488‌ Main Ave., Norwalk, CT, 06851