Higher Ed Market Update

Extend your reach by communicating your message to UB's readership audience of more than 75,000 top title higher ed executives with decision making and purchasing authority, from nearly every two year and four year institution nationwide.

UB's engaged audience is ready to listen to vendors presenting products and services that can serve as solutions to challenges facing their institutions, and they are ready to act now. A recent survey shows that 73% of UB readers took action as a result of ads placed in the University Business Magazine, website, or UB branded emails. *

Ensure that your higher ed market campaign is sustainable by investing your brand with the proven industry leader. UB's 45,000+ print subscribers are here to stay, with 93% of current subscribers indicating that they will either spend more time, or the same amount of time reading UB's print magazine over the next two to three years. *

Diversify your higher ed market campaign through multiple outlets of UB media. On average, senior managers in higher ed are engaged with more than three different types of media produced by UB, and 60% of readers said that they are more likely to remain aware of a supplier when the supplier is engaged with them via multiple media.*

UB consistently delivers unique and diverse digital media to its readers.
Learn more about some of UB's content marketing opportunities:

Web Seminars and Custom Web Seminar Digests
Spread the Word Case Studies
Exclusive, Targeted Partner Email Broadcasts

To lead the way as a thought leader in your field, you need to be recognized. Take advantage of a unique opportunity to be included in a special section in UB's December issue, highlighting institutions who are implementing innovative strategies and solutions from leading providers. Cement your brand as a thought leader in higher ed by demonstrating how an institution has used your products and services to lead the way for others to successfully implement the solutions that your brand provides.
More about Leading the Way

For the Solution to ALL of Your Higher Ed Market Strategy Needs...
Look no further than University Business. Reach, sustainability, diversification, and readers that are ready to act. UB has it all.

Advertise in University Business today.

*Source: "The Evolving Responsibilities Of The Higher Education Senior Management Team For Mission Critical Investments: 2013"; Martin Akel & Associates

Contact your UB rep today:

Joyce Kacin, Associate Publisher

Rachel Davis, Sales Manager, Midwest

Fern Sheinman, Sales Manager, West