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Confidential Editorial Preview: May Edition
Get a sneak preview of content featured in the May issue of UB.
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Who makes the buying decisions for higher ed solutions and services?
The audience of University Business does. View UB Media Opportunities »
90% of University Business readers are members of decision teams that determine the selection of products, equipment, systems, technologies and services.
90% are involved in the "early, middle and final stages" of the purchasing process.
87% are "sought out by others for advice" on which products and services could enhance their institutions.
86% are leaders in suggesting new products and services to implement at their college or university.
...and 91% say their influence leads to a brand being "accepted" at their institution, while 84% say their influence causes a brand to be "rejected."
*Source: "The Evolving Responsibilities Of The Higher Education
Senior Management Team For Mission Critical Investments: 2013";
Martin Akel & Associates
Will Your Product Make the “Top Products” Cut?
The UB Readers' Choice Top Products program provides a formal recognition of the best solutions providers in the education industry. Plus, it’s a go-to resource for our exclusive readership: 75,000+ higher education executives making important purchasing decisions all across the country. Encourage your customers to nominate your product using our online form: www.universitybusiness.com/top-products
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