More than ever in the higher education market… Brands are built or burned by the senior management team.   *New Higher Ed Market Research Reveals: Versus specific, competitive media options, UB is dominant in helping vendors brand their products. UB is where more higher education buyers… FIRST learn of the existence of individual vendors/products. FIRST form impressions about what vendors/products stand for. FIRST position competitive vendors/equipment in their minds. FIRST determine which brands to evaluate when they move into the buying process. And are more likely to be stimulated to make contact with vendors.   April Bonus The April issue of University Business is distributed at AACRAO. Stop and see us at booth number 128.   Ad Close Date: March 11, 2013 *Source: The Evolving Responsibilities Of The Higher Education Senior Management Team For Mission Critical Investments: 2013; Martin Akel & Associates Contact your UB rep today East Joyce Kacin 203.981.3716 EMAIL JOYCE Midwest Rachel Harris 678.521.7584 EMAIL RACHEL West Michael Layton 203.623.7271 EMAIL MICHAEL This message was mailed to ${Recipient.contact.fullname[0]!""} as a University Business online subscriber. University Business is the magazine for university presidents, business officers and top higher education executives. If you are not receiving University Business, and wish to, complete our short application and we will review your eligibility to receive a free subscription. View our Privacy Policy. To manage your subscriptions, please click here. Published by: University Business, 488 Main Ave., Norwalk, CT, 06851