Guide to the Higher Education Market
Part 7 of an 8-part series based on the results of an independent national survey of University Business subscribers.*
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They're actively engaged.
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| 83%
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of University Business readers have used its content in practical applications at their institutions.
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| 86%
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are engaged with one or more of UB's digital media, such as the UB website, email newsletters, web seminars or the UBTech website.
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| 73%
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read "all or most issues" of UB they receive.
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| 93%
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say they will spend either the "same amount, more or much more time" reading UB in the next 2-3 years.
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Advertising is most effective where the audience is most engaged. And in higher ed, no other publication can match the reach, readership and audience engagement of University Business.
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*Source: Trends in the Adoption of Systems & Technology by Professionals in Higher Education: 2011; Martin Akel & Associates
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Contact your sales manager today to find out how YOU can engage with this exclusive audience.
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![[image] What will they say about your brand?](http://www3.universitybusiness.com/mailing/outboundMarketing/2012/images/team0503.jpg)
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![[image] University Business logo](http://www3.universitybusiness.com/mailing/outboundMarketing/2012/images/header0503.jpg)