Guide to the Higher Education Market
Part 4 of an 8-part series based on the results of an independent national survey of University Business subscribers.*
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They highly influence higher ed.
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| 90%
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of University Business readers are members of decision teams that determine the selection of products, equipment, systems, technologies and services.
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| 90%
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are involved in the "early, middle and final stages" of the purchasing process.
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| 87%
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are "sought out by others for advice" on which products and services could enhance their institutions.
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| 86%
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are leaders in suggesting new products and services to implement at their college or university.
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...and 91% say their influence leads to a brand being "accepted" at their institution, while 84% say their influence causes a brand to be "rejected."
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*Source: Trends in the Adoption of Systems & Technology by Professionals in Higher Education: 2011; Martin Akel & Associates
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What will they
say about
your brand?
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![[image] What will they say about your brand?](http://www3.universitybusiness.com/mailing/outboundMarketing/2012/images/people.jpg)
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Contact your UB sales manager today to learn about exclusive opportunities to influence the leaders who influence higher ed.
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![[image] University Business logo](http://www3.universitybusiness.com/mailing/outboundMarketing/2012/images/header.jpg)