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University Business

Guide to the Higher Education Market

Part 3 of an 8-part series based on the results of an independent national survey of University Business subscribers.*

THEY WORK AS A TEAM.

An average of 10.2 different leaders are involved in major purchasing decisions at higher ed institutions. These include leaders in executive management, as well as technology, business, financial and academic management.
They work as a team.

Percentage of all higher ed leaders nationally who receive UB, by department:

83%

82%

76%

75%

EXECUTIVE MANAGEMENT

FINANCIAL
AID

BUSINESS/ FINANCIAL

INFORMATION TECHNOLOGY

Marketing effectively in higher education requires reaching this team of decision makers. And no other publication reaches the whole team like University Business.

*Source: Trends in the Adoption of Systems & Technology by Professionals in Higher Education: 2011; Martin Akel & Associates

GET MORE LEADS. CLOSE MORE SALES. CONTACT YOUR UB SALES MANAGER TODAY.

East: Joyce Kacin, Associate Publisher  203.981.3716  jkacin@universitybusiness.com
Midwest: Rachel Harris  678.521.7584  rharris@universitybusiness.com
West: Joyce Kacin, Associate Publisher  203.981.3716  jkacin@universitybusiness.com

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Published by: University Business, 488 Main Ave., Norwalk, CT, 06851