Higher Education Market Insights

Part 2 of an 8-part series based on the results of an independent national survey
of University Business subscribers.*

83% of higher ed leaders prefer to have already learned about a company through its communication efforts "prior to seriously considering a vendor for the first time."

84% say they are more likely to first learn about a company through "magazine advertising, online promotion or trade show exhibits" over other methods.

Higher ed leaders prefer to do business with companies they know already
through advertising. Give them what they want. Call your University Business
sales manager today to learn about exclusive opportunities to reach this audience
that you won't find in any other publication.

Get more leads. Close more sales. Contact your UB sales manager today.

East: Joyce Kacin, Associate Publisher 203.981.3716 jkacin@universitybusiness.com
Midwest: Rachel Harris 678.521.7584 rharris@universitybusiness.com
West: Segaro Bozart 310.925.6982 sbozart@universitybusiness.com

*Source: Trends in the Adoption of Systems & Technology by Professionals in Higher Education: 2011; Martin Akel & Associates

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Published by: University Business, 488 Main Ave., Norwalk, CT, 06851