EduComm Featured Sessions: Highlights
How does Loyola University maximize marketing?
What makes a great higher ed CIO?
Are YOU engaging in next-generation higher ed delivery?
Marketing Isn't the Frosting; It's an Ingredient in the Cake
Speaker: Kelly Shannon, Vice President, Marketing and Communication, Loyola University Chicago
Colleges and Universities nationwide face similar obstacles. Steep Competition. Increasing Costs. No job is a guarantee… but loans are. As for debt loads, they’re becoming harder to justify. These are just a few of the reasons Loyola University now regards marketing as a necessary strategic tool.
A well-articulated, consistent, and differentiated marketing plan presents the promise that they make to those they serve, educate, and partner with. Learn about the impact of Loyola University Chicago’s first wholly integrated marketing campaign. See how the campaign was created and is now sustained. You’ll leave with practical ideas and inspiration to meet your institution’s marketing goals.
The Higher Education CIO: Seven Years of Research
Speaker: Wayne Brown, VP for Information Technology, Excelsior College
What background and attributes should your information technology executive have to be successful? Do they need a technical degree or an MBA? Should they come from inside or outside the higher education arena? Wayne Brown cuts through the anecdotes and gets you the answers.
Brown has conducted national higher education CIO research since 2003. His research examines the background, attributes, and conditions that equal success for the senior information technology executive. In this interactive session, you’ll see compelling data from a longitudinal study of higher ed technology executives. You won’t want to miss the research conclusions and expert input on this critical position.
Engaging Students in Next Generation Learning Spaces
Speaker: Chris Barnes, Learning Spaces Projects Manager, Monash University
Monash University is committed to innovative and engaging education. Over the last three years, a transformational program of learning space design and implementation has enabled new forms of teaching, learning, and collaboration.
The session will provide a case study review of successful partnerships with academics, technologists, and facilities staff-- all with the intent to change the tenor of spaces and the activities that occur in them.
View the EduComm Conference 2011 Program
DOUBLE BONUS: Two rooms will get a suite upgrade at the Hilton in the Walt Disney World Resort! Register and you might win! Offer ends 4/8.*
*Two winners will receive a free suite upgrade in the Hilton in the Walt Disney World Resort (HWDW) when reserving lodging at HWDW for the nights of June 12-15 or a portion thereof. Must register by midnight on April 8 to be included in drawing.
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