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OVUM Recommends Ways to Fully Realize CRM’s Value

We invite you to download a new Ovum whitepaper that recommends approaching the selection of a CRM solution as a long-term investment where institutions:

   • Plan their CRM strategies to begin small and evolve over time
   • Define CRM’s end goal as supporting the entire student lifecycle
   • Leverage multi-channel communications and 360° views of the student experience
   • Choose a robust CRM solution with specific capabilities to support strategic success

“Colleges and universities face considerable pressure to differentiate themselves in the market. Meeting and even exceeding student expectations will undoubtedly be a hallmark of the most successful institutions. CRM is a powerful tool for achieving this aim by improving the quality and efficiency of delivery services to students and by cultivating more long-term and productive institutional relationships.”

Nicole Engelbert | Global Practice Leader | Ovum

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