2020 certainly proved to be a time where the usual recruitment pathways for students were turned completely upside down. The pandemic added new variables to an already rapidly changing field that is trying to adapt to the demographics shift, tuition costs rise, and students and families questioning the value of attending college.
Intersect by Hobsons, a recruitment platform that enables admission offices to reach and connect with best-fit students in Naviance, was able to look at search, application, and enrollment trends from 1.9 million students in the Class of 2020. With the findings from the analysis, Intersect recently released the Naviance Class of 2020 Insights report which identified four key findings within the student cycle.
Interested in Naviance student application and enrollment behavior and what your institution can do in order to meet your recruitment goals? Download the report.
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