Over 60 million working adults are eligible for education benefits, representing one of the single largest recruitment and enrollment channels available to academic institutions. However, fewer than 5% of employees currently take advantage of their benefit. In this white paper, Guild Education explores key barriers that inhibit working adults from enrolling in higher education:
- Lack of Awareness
- Time
- Money
- Program and career uncertainty
- Disposition
After digging into the challenges that this population is faced with, we share strategies and actionable insights that academic institutions can employ to enroll working adult students and support them in achieving their educational goals.
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