Colleges and Universities across the country are in a literal fight for the attention of potential students to inspire these young adults to choose their school over the competition. To this end, higher ed leaders have deployed a kaleidoscope of modern marketing tactics, with increasing investments in digital media spends each year.
But with all of these capabilities, schools across the country still struggle to successfully increase their year-over-year enrollment. Why is this? This report analyzes ways schools can build effective recruitment strategies that account for the changing nature of student’s decision-making process. It includes data, trends, best practices, and case studies.
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