As an alumni relations professional, you understand that loyalty is THE most important tie that binds alumni to their alma mater. Proud alumni will always think of themselves as being part of something bigger and more enduring than themselves.
What does it actually take to foster long-lasting, engaged loyalty from university alumni? Tim Miller, President of Loyalty & Benefits at Augeo, has spent a career uncovering the secrets of loyalty marketing to alumni that drive authentic engagement and conversion. Hear Tim’s three-pillar approach in a conversation with Deserve.
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