Setting a goal.
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Setting a specific target against which you can measure your success not only makes it easier to measure your ROI after the event, it also provides excellent criteria for making budget and staffing decisions - and it gives your exhibit staff something to work toward. By setting a clear expectation, focusing your investment on what you need to meet that goal, and sharing it with your exhibit staff, you create the ideal conditions to maximize your ROI.
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What we've learned from successful exhibitors at UBTech
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UBTech exhibitors measure success both in sales they close soon after the event and in the information they gather about the specific needs of their higher ed technology customers and prospects. The size and focused nature of the event of the event, which provides a unique opportunity for deep interaction with higher ed technology decision-makers and their teams, places information-gathering and relationship-building alongside sales on the list of desired takeaways for exhibitors at UBTech.
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