Setting a goal.
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By setting a clear expectation, focusing your investment on what you need to achieve that goal, and sharing it with your exhibit staff, you create the ideal conditions to maximize your ROI!
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What we've learned from successful exhibitors at UBTech
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UBTech exhibitors measure success in the following ways:
- Sales to contacts made at the event
- Gathering in-depth information about the specific needs of higher ed technology customers and prospects
- Building brand awareness and relationships in the higher ed technology space
Whether you’re exhibiting at a smaller conference in a distinct niche like UBTech or a larger trade show with an audience that is more diverse or has less direct decision-making power, make your goal the focus of your planning and your ROI will take care of itself. |
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