***UBTech 2019

What important step do conference and trade show exhibitors often overlook?

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***Setting a goal.

By setting a clear expectation, focusing your investment on what you need to achieve that goal, and sharing it with your exhibit staff, you create the ideal conditions to maximize your ROI!

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***What we've learned from successful exhibitors at UBTech

UBTech exhibitors measure success in the following ways:

- Sales to contacts made at the event
- Gathering in-depth information about the specific needs of higher ed technology customers and prospects
- Building brand awareness and relationships in the higher ed technology space

Whether you're exhibiting at a smaller conference in a distinct niche like UBTech or a larger trade show with an audience that is more diverse or has less direct decision-making power, make your goal the focus of your planning and your ROI will take care of itself. 

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***Will your solution be represented at UBTech 2019? Ask your UB account manager about exhibit and sponsorship opportunities.

Fern Sheinman
Account Manager, West
(619) 944-5114
fsheinman@universitybusiness.com

Robb Holzrichter
Account Manager, East
(618) 830-3737
rholzrichter@universitybusiness.com


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