Setting a goal.
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By setting a clear expectation, focusing your investment on what you need to achieve that goal, and sharing it with your exhibit staff, you create the ideal conditions to maximize your ROI!
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What we've learned from successful exhibitors at UBTech
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UBTech exhibitors measure success in the following ways:
- Sales to contacts made at the event
- Gathering in-depth information about the specific needs of higher ed technology customers and prospects
- Building brand awareness and relationships in the higher ed technology space
Set your goals for each event you attend individually, based on the audience and the size of the event.
Whether you’re exhibiting at a smaller conference in a distinct niche like UBTech or a larger trade show with an audience that is more diverse or has less direct decision-making power, make your goal the focus of your planning and your ROI will take care of itself. |
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