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Fewer High School Seniors Through 2015? No Problem! Recruitment case studies by Siena College and Montana State University
Originally Broadcast: Tuesday, May 25, 2010
The U.S. will experience fewer graduating high school seniors over the next five years. Discover how colleges and universities in tough markets have expanded and shaped their classes through direct marketing. If your qualified applicant pool could grow by 15% or even 25%, what could you do: Increase enrollment? Become more selective? Reduce the discount rate? Increase diversity?
Speakers: Ned Jones, Vice President for Enrollment Management, Siena College, Loudenville, NY; Ronda Russell, Director of Admissions, Montana State University, Bozeman, MT; Richard Whiteside, Ph.D., Dean of Strategic Enrollment Management, Royall & Co.
Brought to you by Royall & Company

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