How Concordia University boosted enrollment with online programs

By 2009, the leadership of Concordia University, St. Paul realized they needed to innovate. The future of the university was online, but their online learning initiatives were stagnating amid increased competition from other institutions. If the status quo continued, many of Concordia’s online programs would become unsustainable.

In this case study, learn how Concordia used a dynamic, data-driven approach to identify growth opportunities, increase brand awareness, and widen their target audience, leading to a decade-long period of enrollment increases and setting up the university for long-term success.