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Generation Z students are far different from other generations. More connected, tech-savvy and mobile-centric, Gen Z students have never known a world without smartphones and have different expectations for how their institutions should communicate.
Watch this on-demand webinar with a marketing director from Xavier University for an in-depth discussion about engaging effectively with Gen Z students, and how using the right technology enhanced Xavier’s communication, reduced costs, and delivered powerful data insights for the institution.
Topics include:
- A breakdown of the Gen Z student today—their concerns, values, and the surprising correlation to their grandparents
- Understanding campus requirements in new technology—from student satisfaction to revenue growth and more
- How Xavier University leveraged new platforms to transform the way they interact with students
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