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![[Podcast] Understanding the Expectations and Behaviors of Gen Z](http://www3.universitybusiness.com/mailing/partner/touchnet/images/Touchnet_spr23_p1_hero5.jpg) |
Generation Z students are now in college and entering the workforce. College and university leaders need to understand their values, expectations and motivations in order to recruit, retain, and support this generation of students effectively.
In this podcast episode, author and researcher Hana Ben-Shabat discusses her extensive research into Gen Z students, describes their culture and motivations, and outlines how institutions can build a strategy that better engages them.
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![[image] University Business logo](http://www3.universitybusiness.com/mailing/logos/ublogoNEW.png)
