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Higher education inquiries down, conversions up
The 2014 Higher Education Review covers overall trends and noteworthy changes in the inquiry and student activities of higher education institutions. In addition to inquiry volume and conversion rates, the report from the Sparkroom marketing analytics team reviews media channel trends, third-party inquiry costs, program-specific trends, degree-level distribution and expectations for 2015.
Inquiry volume has been slipping since mid-2013 for virtually all programs and program types, resulting in a 21.77 percent YOY decrease in volume during 2014. Experiencing the opposite trend, conversion rates have been climbing throughout 2014 and are now at a two-year high.
If you'd like a free enrollment marketing campaign audit to learn how Sparkroom can help you boost your numbers while managing the cost of recruitment, click here.
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