You are receiving this email as part of a free information service from University Business Magazine. School Boosts Start Rate by 76% with Real-Time Lead Scoring   Two years after implementing a strategic, real-time lead scoring approach, a higher education institution measured dramatic changes in performance: Media spend: down 17.43% Start rate: up 75.68% Cost per start: down 42.72% Read The Impact of Lead Scoring: A Calculated Approach to Improve Efficiency from Sparkroom to learn the details of how one school turned around its enrollment campaign performance.     Lead scoring is a methodology that ranks prospects against a scale of representative values — in higher education, the value is typically a conversion metric based on applications, enrollments or starts. For schools with quantifiable goals, lead scoring can effectively ensure the cost per lead (CPL) is aligned with performance, improve the quality of incoming leads and focus efforts on leads with the highest propensity to succeed. Download The Impact of Lead Scoring: A Calculated Approach to Improve Efficiency to learn more.     If you’d like Sparkroom to evaluate your overall enrollment marketing campaign efforts and identify opportunities for enhancement, click here. To request a personalized demo of Sparkroom Marketing Software, click here. This e-mail was sent to: [EMAIL]. One Click Unsubscribe | Manage My Subscriptions [COPYRIGHT] 35 Nutmeg Drive Suite 205, Trumbull, CT, 06611