You are receiving this email as part of a free information service from University Business Magazine. Custom Geo-Targeting is Proven to Raise Conversion Rates & Decrease Recruitment Costs   Through analysis of geo-targeting options for eight U.S. cities, it is evident that custom geo-targeting is needed to achieve the greatest enrollment marketing efficiencies, as shown in Sparkroom’s The Impact of Distance on Inquiry Generation: How Custom Geo-Targeting Can Produce Efficiencies. Geographically, every market is different — cities and their surrounding areas vary by population, demographics and transportation. Therefore, a successful geo-targeting approach for one location cannot always be replicated to a second location with equal success.     The Sparkroom marketing analytics team examined markets using industry data from Sparkroom Marketing Software and determined that, while inquiry volume and conversion volume drop in a relatively consistent manner as distance from a city increases, the same cannot be said for conversion rates. Read the report to learn more.     If you’d like Sparkroom to evaluate your current geo-targeting strategy, along with your overall enrollment marketing campaign efforts, to identify opportunities for enhancement, click here. To request a personalized demo of Sparkroom Marketing Software, click here. This e-mail was sent to: [EMAIL]. One Click Unsubscribe | Manage My Subscriptions [COPYRIGHT] 35 Nutmeg Drive Suite 205, Trumbull, CT, 06611