| Inquiry Volume Rates are Steadying while Conversion Rates Continue to Climb |
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| Inquiry volume declined at the start of 2015, but the 8.33% YOY rate of decline for Q1 was less significant than what was experienced throughout 2014. Meanwhile, conversion rates hit a record high of 6.78% in Q3 of 2014 and have remained high since. For more details about Q1 2015 inquiry performance, download the Sparkroom Q1 2015 Higher Education Review. |
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Every quarter, Sparkroom publishes a review of higher education inquiry performance, inclusive of volume, conversion rates, media channel trends, costs, program-specific trends and degree-level distribution. The most recent report* can always be found at Sparkroom.com/whitepapers.
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If you’d like Sparkroom to evaluate your overall enrollment marketing campaign in comparison to industry benchmarks, click here. To request a personalized demo of Sparkroom Marketing Software, click here.
*Depending on the timing of this email, the Sparkroom Q2 2015 Higher Education Review may be available for download. It has a planned publish date of September 23.
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