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Mike Elliott


As a sales and marketing leader, I have an intense curiosity about the trends, changes, and innovations that shape business in general, and our industry in particular. So it was with great interest that I approached the idea of being on the road for three out of six weekends during February and early March to attend the BiiG conference in Toronto, the ICBA Annual Conference in Orlando, and CAMEX in Houston. Beyond the obvious benefit of meeting with many of our clients, I look forward to industry conferences to listen to what our industry is saying and to learn how Nebraska Book Company can become the best possible resource to help you overcome the challenges you face in an increasingly changing business environment.

Here are my thoughts on some reoccurring themes I heard during the spring conference season
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