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Impact of Texting on Enrollment

There’s a clear correlation between admissions reps who are texting students and those who are meeting - and exceeding - their territory expectations.

Michael McMahon, VP Enrollment Management at the University of Mary, added Mongoose texting to UM’s enrollment communications strategy in 2016. McMahon immediately began tracking texting data as it relates to student conversion and, ultimately, and more importantly - enrollment yield. The data didn’t let him down, serving up compelling insights about both prospective students and UM’s own admissions team.

Insight #1:

Student engagement through text is a clear indication of interest and likelihood to enroll.

Insight #2:

Admissions reps who lean most on texting are far exceeding territory expectations.

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