Top 4 reasons why you should be texting students.

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Your students are texting. Are you?

It’s no secret that text messaging is the preferred method of communication for today’s students. But does texting work for higher education? In a word, yes. Colleges and universities that are actively using text messaging report much better response rates from students, resulting in dramatic increases in applications and deposits. So should you be texting students?

73% of students want schools to text them. An independent study found that nearly three quarters of prospective students want to text with admissions counselors. However, only 28% of students report being offered the option.
Students respond better to text messages. One Mongoose partner institution reports getting an average response rate of 56% on texts compared to only 20% from traditional voice calls. That’s more than doubling the chance to continue the conversation.

Mongoose is the nation’s leading provider of Higher Ed texting services. With expertise in texting best practices, opt-in standards and IT integration, Mongoose has increased both response rates and yields for 35+ colleges and universities across the country.