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Find Out How the University of Washington Increased Fundraising Ten-Fold
Every day dozens of sophisticated organizations compete for your alumni's attention and donation dollars. Faced with this reality, university fundraisers must optimize each campaign to ensure their message gets to the intended recipient. The failure to get a direct mail piece, for example, to the right person at the right time is without question a lost fundraising opportunity.
Fundraisers at the University of Washington faced the challenge of working with inaccurate and outdated data that depressed fundraising results. The university discovered that eight to nine percent of its mail was not delivered to the correct address. To address this and other data quality challenges, the university turned to Melissa Data. Click here to learn how our data quality solutions helped the University of Washington raise over 2.7 billion dollars in a recent campaign.
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